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Study: Mobile, social media promotions top back-to-school investments | Chain Store Age

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
JULY 17, 2017 | BY BY DEENA M. AMATO-MCCOY

Besides exceeding their 2016 efforts, retailers’ back-to-school marketing investments are going digital this year. This was according to the “2017 Retailer and Consumer Back-to-School Insights Guide,” a report from RetailMeNot.

http://www.chainstoreage.com/article/study-mobile-social-media-promotions-top-back-school-investments
 

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